the Bonner County Daily Bee, 1/27/01
Purveyor of prosperity
ready to jockey for his own success
By: Ben Silverman,
people sell cars. Some sell real estate or
vegetables or bicycles. Joe Tajan sells
and his candy-apple red Volkswagen covered with
colorful advertisements have become the ubiquitous
symbol of his product, appearing at grand-openings
special events throughout North Idaho.
radio listeners, Tajan is better known as Jo Jo
Baker, Sunday morning disk jockey
at Sandpoint's KPND for the past seven years.
whole concept is for people to look at the car when
it's parked or driving down the
road," Tajan said. "It's funny because
a lot of people see the car and want to meet
Jo Jo Baker. But I didn't get the car to promote
me. I got the car for the people who buy
ads on it and the radio listeners. I promote their
voice was made for radio, or as he says with a
" My mother always
said I have a face for radio."
in the Lone Star state of Texas, Tajan's smooth
southern drawl and easy-going manner has hawked
everything from leather goods and building supplies
to cuisine from some of the regions finest
best thing I like about my radio show is the
feedback," he said. "People come up
to me and say the show makes their day. When they
come up to me in person and tell
me that, it makes me excited to get out there and
do an even better job."
speaking of restaurants and radio, one of the
hallmarks of Tajan's style is his deep love of good
food. Scattered between the strains of
off-the-beaten-track acoustic music he plays on his
show, are recipe's he offers up as a delicious way
to start the day.
always been into food," he said. "I grew
up with three sisters and I guess I was
domesticated. I've always liked to cook."
mother took the cue and sent Tajan and his three
sisters to the Houston Natural
Gas Cooking School where he won awards for his
he was a well known part of the restaurant scene and
worked as one of the last chefs at the Chateau
Supper Club in Kootenai in 1974 before it closed.
The Chateau later became Burt's Place and is now the
has also worked as a chef at Schweitzer Mountain
resort and the Pend Oreille Shores Floating
early part of his 30-year residency in North Idaho
began in the woods as a logger. Not long after that,
Tajan and his wife, Tyler, brought two sons into the
world, Crosby and Adam.
kids are what kept me here in North Idaho." he
said. "They're both great kids.
However, I realized I had to put my personality on
the back burner as they grew up. I
didn't want to embarrass them."
both kids grown and on their own, Tajan said, with a
twinkle in his eye, "now I can
personal shenanigans aside, Tajan speaks with pride
when it comes to his sons. His
oldest, Crosby has earned a degree in Physical
Education and is now an assistant coach at Sandpoint
High School,working with the football, basketball
and track teams. His younger son, Adam, has also
earned a degree in the same field and like his
brother, is at the high school and assistant coaches
Tajan likes to promote the prosperity of others,
success on a scale that looms
larger than the Texas horizon is just around the
corner. With help and urging from supporters, Tajan
has been working on landing a publishing deal for
a cookbook, and if all goes well, a nationwide
syndication for his radio show.
the future, though we might remember him as that
guy in the red Volkswagen, the rest of the world
well be hearing his golden voice spin tall tales
on the radio; the voice we all know as Jo Jo
always has something going to advertise your
product or business.
JOJO a call and see what's up these days.